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Our Story

History

Since the establishment of Anytime Fitness in 2002:

Anytime Fitness was named the Fastest growing Co-Ed Fitness Franchise by Franchise Times in 2005 and 2006.

In their 2006 Franchise 500 rankings, Entrepreneur Magazine named Anytime Fitness as one of the:

Fastest-growing franchises - #58

Top new franchises - #14

Top low-cost franchises - #61

Growth trends:

Average annual growth rate is 556%.

A new club opens every business day.

A new member joins every 3 minutes.

Anytime Fitness is the second largest fitness franchise in the world.

Anytime Fitness is located in 41 states and in Nova Scotia, Canada

Thirty-eight percent of franchisees own more than one club.

The Owners

Steven Ashton's experience as an American Council on Exercise (ACE) certified personal trainer working at the local YMCA gives him insight into the daily operations of a large Gym facility.  He is currently changing lives by assisting in weight loss programs while using his fitness background to promote awareness of fitness and nutrition.

He specializes in strength and conditioning and stays up to date on current research in the broad fitness industry.  

Steven is also a 10 year Army Special Forces veteran.  During that time he trained elite soldiers in strength, conditioning and endurance with experience in training and leading athletes.  He has completed the Empire State Building runup, competed in numerous triathlons, biathlons and half marathons.  

Miss Shireen Hameed

Always an athlete and child mentor/coach in school, Shireen went further in her fitness career by creating a children's fitness program at her gym in college.  With it's success, she assisted in the development of a childcare fitness program to help introduce children to the importance and excitement of fitness from a very young age.  She later decided that sales and marketing was her forte, and has spent the last 10 years working with competitive companies in very competitive markets.  She spearheaded a Florida division of a Maryland based marketing company, and later succeeded as a top rep with both AT&T Wireless and Paychex Inc in corporate sales.  She continues to be a dynamic and motivated individual with a love for people and a passion for fitness.

Our Mission

Anytime Fitness is a fitness center targeting mid to upper income clients in the Downtown area of St Petersburg, FL. The mission is to create an environment and a culture dedicated to obtaining/maintaining physical and mental well-being.   This club will create a culture whereby the members feel a sense of pride and ownership in their club.  This comes from the members having complete access to the club at anytime.  Anytime Fitness will be the first of its kind in the community offering access 24 hours a day 7 days a week.